South Asian communities in Western countries have always found it difficult to get creative with their dressing for traditional occasions. Sometimes this is due to the lack of availability of South Asian authentic attire, other times the price they are sold for in the Western market. Often, the tax of maintaining a high street store contributes significantly to the excessive price tag on the products.

Being South Asians, we had the same experience everywhere throughout the globe and thus Rawaaj came to existence. From the very beginning, our goal was to provide a simple and easy solution to the South Asian communities to get their favourite traditional attire and accessories as easily and swiftly as possible. Being the victim ourselves, we understood the challenge was being quick, easy and affordable.